In our polling work, the public identified 19 Issues essential to just business, which are classified below according to the stakeholders they most impact. This year, these Issues evolved to encompass important new Metrics for measuring just business – relating to the corporate response to COVID-19 – which can be explored by clicking on each Issue below. Percentages indicate the proportion of times the Issue is selected as most important, and may not sum to 100% due to rounding.
Pays a fair, livable wage
Pays workers fairly and offers a livable wage that covers the local cost of basic needs.
Ranking weight: 9.9% Learn more
Upholds human rights standards across the supply chain
Guarantees the basic human rights of workers across the firm's supply chain and refrains from doing business with companies with abusive working conditions or in countries that violate those standards.
Ranking weight: 9.2% Learn more
Invests in workforce training
Invests in its workforce, supports job stability, and provides opportunities for training and skills development.
Ranking weight: 8.3% Learn more
Acts ethically at the leadership level
Acts ethically and with integrity at the leadership level, and takes responsibility for wrongdoings.
Ranking weight: 8.2% Learn more
Cultivates a diverse and inclusive workplace
Cultivates a diverse and inclusive workplace with equal opportunity for hiring, advancement, and pay without discrimination.
Ranking weight: 7.7% Learn more
Protects worker health and safety
Protects the health, safety, and well-being of workers beyond what is required by law.
Ranking weight: 7.6% Learn more
Provides benefits and work-life balance
Offers a quality benefits package and supports good work-life balance for all employees.
Ranking weight: 7.5% Learn more
Creates jobs in the U.S.
Creates jobs in the U.S. and where possible recruits from within the communities where it operates.
Ranking weight: 7.2% Learn more
Protects customer privacy
Protects the privacy of customers, including their data.
Ranking weight: 5.2% Learn more
Treats customers fairly
Treats customers with respect and provides a positive customer experience.
Ranking weight: 4.9% Learn more
Prioritizes value creation for all stakeholders
Prioritizes the interests of all stakeholders (e.g. workers, customers, etc.) at the executive and board level, when creating value in the company.
Ranking weight: 4.2% Learn more
Takes responsibility for minimizing pollution and using resources efficiently in its operations.
Ranking weight: 3.3% Learn more
Helps combat climate change
Helps to combat climate change and reduces its own carbon emissions.
Ranking weight: 2.8% Learn more
Develops and supports sustainable products
Develops and supports the use of clean, sustainable products and services.
Ranking weight: 2.7% Learn more
Makes products that do not harm
Makes products or offers services that do minimal harm to society.
Ranking weight: 2.5% Learn more
Contributes to community development
Contributes to community development and uses local products and resources where possible.
Ranking weight: 2.5% Learn more
Generates returns for investors
Focuses on generating profits, returns to investors, and strong financial performance over the long term.
Ranking weight: 2.3% Learn more
Is transparent in communications about its products and services, beyond what is required by law.
Ranking weight: 2.1% Learn more
Supports local communities
Supports local communities with donations, volunteering, and community programs.
Ranking weight: 1.8% Learn more
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