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JUST business means serving all stakeholders, including:

The Core Issues of JUST Business by Stakeholder

In our polling work, the public identified 19 Issues essential to just business, which are classified below according to the stakeholders they most impact. This year, these Issues evolved to encompass important new Metrics for measuring just business – relating to the corporate response to COVID-19 – which can be explored by clicking on each Issue below. Percentages indicate the proportion of times the Issue is selected as most important, and may not sum to 100% due to rounding.

  • Pays a fair, livable wage

    Ranking weight: 9.9%   Learn more

  • Upholds human rights standards across the supply chain

    Ranking weight: 9.2%   Learn more

  • Invests in workforce training

    Ranking weight: 8.3%   Learn more

  • Acts ethically at the leadership level

    Ranking weight: 8.2%   Learn more

  • Cultivates a diverse and inclusive workplace

    Ranking weight: 7.7%   Learn more

  • Protects worker health and safety

    Ranking weight: 7.6%   Learn more

  • Provides benefits and work-life balance

    Ranking weight: 7.5%   Learn more

  • Creates jobs in the U.S.

    Ranking weight: 7.2%   Learn more

  • Protects customer privacy

    Ranking weight: 5.2%   Learn more

  • Treats customers fairly

    Ranking weight: 4.9%   Learn more

  • Prioritizes value creation for all stakeholders

    Ranking weight: 4.2%   Learn more

  • Minimizes pollution

    Ranking weight: 3.3%   Learn more

  • Helps combat climate change

    Ranking weight: 2.8%   Learn more

  • Develops and supports sustainable products

    Ranking weight: 2.7%   Learn more

  • Makes products that do not harm

    Ranking weight: 2.5%   Learn more

  • Contributes to community development

    Ranking weight: 2.5%   Learn more

  • Generates returns for investors

    Ranking weight: 2.3%   Learn more

  • Communicates transparently

    Ranking weight: 2.1%   Learn more

  • Supports local communities

    Ranking weight: 1.8%   Learn more

Have questions about our research and rankings?  We want to hear from you!